From its earliest days, Modesto (Spanish for modesty) has been a community dedicated to growth, progress and the quality of community life. In 1870, when it became generally known where the new town of Modesto was to be located, there was a stampede of businesses, dwellings, furniture and people rapidly moving to the one-mile square railroad town. By 1910, Modesto's population was estimated at 4,500. City fathers referred to the young community as the "most metropolitan and classy of its size in California." Modesto soon became known as the "Rose City" and the "Garden City" because of its many rose bushes and well-manicured lawns. Emphasis was placed on education and cultural amenities-schools and theaters received priority treatment. The local media boasted of the academic achievements of the city's students, and of the first-rate theatrical productions and entertainers.
In 1912, the downtown Modesto Arch, located at 9th and I streets, was built for a cost of $1,200. The illuminating arch stands 25 feet high at its center, and spans 75 feet across I Street. The city's name and its slogan, "Water, Wealth, Contentment, Health,", are written across the arch in 668 lights.
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